Maddalena Allegretti
Throughout my wide professional experience I’ve excelled in luxury jewelry and accessories, shaping the industry’s trajectory with steadfast dedication and strategic insight.
My expertise spans sales, negotiation, luxury lifestyle, and startup strategic planning, with a proven track record of achieving business goals and problem-solving with a positive «can-do» attitude.
Fluent in French, English, Spanish, and Italian, I seamlessly engage with diverse clientele and navigate international business environments.
Ready to foster global relationships and expand business horizons through travel, I’m here to elevate your brand and drive success. Let’s take a look to the relevant stages of my experience in luxury jewelry and accessories market:
Sales Consultant MISENO FINE JEWELRY and ACCESSORIES
(Oct 2022 – Dec 2023)
Grow Miseno’s brand identity, business and Sales in Europe, focusing in Italy and Spain
Attending industry international trade shows (USA, Italy) and organize Trunk shows/events
Seeking out new accounts and distribution channels (Art gallery, Multistore retailers,)
Follow and grow relationship with existing US Retailers
Coordinate PR and Press contact with most important magazines of the sector
Sales Agent US Market ANTONINI MILANO – Italian Design Fine Jewelry
(Jan 2020 – Sep 2022)
Consolidate, develop and grow turnover in the US market
Attend Trade Fairs in USA and Europe
Seeking out new accounts and distribution channels (Online, Multistore retailers, etc.)
Coordinate PR and Press contact with most important magazines of the sector
Through strategic initiatives, I spearheaded substantial turnover growth, consolidating brand presence and expanding market share. Cultivating robust retail relationships via targeted events and training programs enhanced brand loyalty, fostering increased sales. My keen eye for identifying new accounts and channels, significantly broadened our market reach. Introducing innovative initiatives, such as tailored retail training and successful trunk shows, effectively communicated our brand’s value proposition, translating into tangible sales growth. This accomplishment is particularly noteworthy as it was achieved during the challenging period of the Covid pandemic, during which I dedicated four consecutive months traveling extensively in the USA.
Despite the unprecedented circumstances, our strategic approach not only weathered the challenges but also contributed to the brand’s resilience and success in the dynamic retail landscape.
Marcom & Sales Manager QAYTEN J.E.T Hong Kong – Thailand - Los Angeles- High-end Jewelry
(Jun 2012– Dec 2019)
Responsible for developing Export worldwide
Attend Trade Fairs and trunks show (Japan, Europe, Thailand, etc.)
Preparing, planning, and delivering presentations to wholesale clients
Coordinate PR with important magazines of the sector (Forbes, Vogue, WWD, VO+, etc.)
Launching the brand and developing effective strategies to develop it
Helping out the opening of the jewelry production in Bangkok
Supervising the design team and oversee the designs of the new collections opening of the Qayten USA in Los Angeles throughout my temporary stay in the U.S. with my focus in launching the brand
Design and develop specific financial goals, objectives, and budgets for the U.S. Subsidiary Establish, implement, evaluate, and review marketing strategies, as well as branding and promotional activities.
In my role as the driving force behind the global expansion of Qayten, I successfully spearheaded the establishment of the brand on an international scale, with a strong presence at trade fairs and trunk shows in diverse locations such as Japan, Switzerland, Germany and Thailand. A pivotal achievement was spearheading the launch of our jewelry production unit in Bangkok. Leading the design team, I oversaw the creation of captivating collections, resulting in our recognition with the prestigious Design Couture Award in 2014 2014 – one of the most prestigious awards in the jewelry sector. Additionally, we achieved 1st runner-up in 2016 and 2nd runner-up in 2017. I played a key role in the startup of the US subsidiary, where I effectively established, implemented, and evaluated comprehensive marketing strategies, branding initiatives, and promotional activities.
Sales & Marketing VHERNIER SPA Milan - Italian Contemporary Jewelry
(Jun 2003 – Dec 2009)
Analyze, update and control the budget / business plan for the Marketing and Sales Director
Drafting statistical analysis, reporting, forecasting, and budgeting (sell-in/sell-out)
Research, evaluation and selection of suppliers in Europe and abroad
Activities of scouting business in the Middle East in order to find partners (local distributors, end users)
Sales Assistant flagship store Vhernier in Capri and manager of the store Porto Cervo (Sardinia)
Organization and participation in international fairs (USA, Europe, Asia, Middle East)
Trunk shows and special events: Art Gallery, Luxury Cruise Lines (Silversea, Regent, Oceania,…), US department stores
Follow-up of after-sales policies in accordance with corporate standards
A Starting as an assistant to the Sales Director, I’ve ascended to achieve significant milestones, contributing to the success and growth of the company. I meticulously analyzed, updated, and controlled the budget/business plan for the Marketing and Sales Director, ensuring strategic financial alignment. I successfully spearheaded the establishment of the brand on an international scale, with a strong presence at trade in Switzerland, and USA where we won the prestigious Couture Design Award in 2005. My proactive role in scouting business in the Middle East resulted in valuable partnerships with local distributors (Al Tayer, Bahrain Jewellery Center, …) and end-users (Sheikha Muna Al Thani). Successfully managing trunk shows in Department stores and private jewelers and special events, including collaborations with Art Galleries and Luxury Cruise Lines (Silversea, Regent, Oceania), further elevated brand visibility. I effectively strengthened relationships with foreign distributors, contributing to enhanced global market presence. Diligently overseeing after-sales policies in accordance with corporate standards, I ensured customer satisfaction and loyalty.
